Tag Archives: marketings

Apple Loses EU Battle Over “Think Different” Slogan

Courthouse News reports: Tech giant Apple lost to Swiss watchmaker Swatch on Wednesday in a court fight over its use of the “Think Different” slogan. The company had appealed to the European General Court after Swatch successfully challenged Apple’s “Think Different” copyright before the European Union Intellectual Property Office in 2018 on the basis that the slogan was no longer …

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