Tag Archives: marketing

Barked at our Key West foursome on Duval Street: “Gentlemen! Hot naked ladies! And alcohol! Right up these stairs!” Father Tony: “Well, one out of two….”

Copyranter notes that Lady Gaga’s biography is being promoted in Australia’s meat cases. OK, then.

Continuing their campaign against food items falsely claiming to bring good health, the Federal Trade Commission has filed a complaint against the makers of Pom Wonderful for “making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.” The FTC complaint alleges that POM Wonderful’s heart disease claims are false and unsubstantiated …

If you’d like to hear Hands, the new single by popular dance duo the Ting Tings, you must first “like” them on Facebook, which of course tells your friends that you “like” them. And if you want to hear the remix of Hands (and what fan wouldn’t?) you must unlock the mix by sharing it to your page. Clever, clever. …

The new PR campaign from the Mormon Church is, of course, intended to sow friendliness for Mitt Romney’s 2012 presidential campaign.

Pop-Tarts has joined M&Ms and Hersheys with its own storefront in Times Square, where brand marketing is more important than actual sales. The focal point of the store, which opens Tuesday, is the cafe. It will serve about 30 snacks and desserts. The menu includes the Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries; the Sticky Cinna …

“We are deeply dismayed by today’s announcement from the YMCA that they feel a name change and a rebranding are in order after 166 years. Some things remain iconic and while we admire the organization for the work they do, we still can’t help but wonder Y.” – Village People, responding the YMCA changing their name to “The Y.” UNRELATED …

Ten days ago I showed you a gay-positive McDonald’s ad from France. Since then the clip has gotten over 1M views on YouTube and has been featured in the mainstream media. And right on cue, American wingnuts are screaming. “We see McDonald’s decision to backhand hundreds of millions of traditional family values people,” Bill Johnson, President of the American Decency …

Via Queerty, who notes: “Now this is how you sell socks to men.” More images from the campaign are here.

Queers United points us to the below ads from Miller Lite which mock men as skirt-wearing, purse-carrying sissies if they don’t “man up” and drink their brand. Transphobia? Homophobia? Funny? Queers United suggests contacting the company to express your displeasure.

Portfolio points us to a new Fleet disposable douche campaign targeted at gay men. Fleet’s new product is for “elective rectal cleansing.” “We’ve always known that some of our consumers were using Fleet enemas for reasons other than to relieve constipation, so we wanted to develop a product that would meet the needs of those users and provide them with …

Enabled by the advent of text messaging and social media, for about ten minutes, a few years ago, flash mobbing was a little funny. Like when 300 people randomly showed up in downtown San Francisco to hoot like owls and spin in circles in the middle of Market Street, then silently disburse. That was…kinda cool. And even once the fad …

Three years ago Sao Paulo, Brazil, the world’s 4th largest city, banned all outdoor advertising. Billboards, bus shelters, everything. Businesses were also forced to dramatically reduce the size of their logo signage. And despite court challenges from marketing behemoths like Clear Channel, the ban has stuck, much to the satisfaction of most residents. Can you imagine something like this in …

Dan Savage calls this the “worst tourism ad ever.”

In a Brit Awards and Mastercard joint promotion, a viewer won a home concert by Pet Shop Boys. In the clip below, they are appropriately playing their classic Suburbia in the delighted Lorraine’s living room. (Tipped by JMG reader Iain in the UK)

And a Merry Toshiba!

Continuing their attack on Starbucks, McDonald’s has announced that they too will offer free Wi-Fi, beginning in January. The company, the world’s largest fast-food chain, has offered Internet access for about five years. In mid-January, it will lift the $2.95 fee it has charged for two hours of Internet access at 11,000 of its 14,000 U.S. locations. There will be …

Burger King is promoting Microsoft’s latest OS in Japan with the Windows 7 Whopper. Confirming our belief that Japan is at once among the coolest and craziest places on this planet we all call home is Burger King’s exclusive Windows 7 Whopper. Seven stacked beef patties extend your usual Whopper to over five inches in height and the whole thing …