Tag Archives: Ikea

Interracial Gay Couple Stars In New Ikea Ad

Via AdWeek: “The idea of asking where did the American dream go was not to show that it went away,” explained Leslie Stone, director of strategic services for Ogilvy, the shop behind the creative work, “but that people are living it every day in diverse ways.” Literal diversity also figures big. One of the print ads shows two gay men …

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VIRAL VIDEO: This Is An Ad For Something

The marketing site Creativity recaps: Ikea’s latest ad imagines what life would have been like if people in the 17th century had felt the need to record their plate of food and get some “likes” before they actually ate it. In other words, before Instagram. The ad, the aim of which is to encourage people to rediscover the simple joy …

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RUSSIA: Ikea Closes Website Over Fears About “Gay Propaganda” Laws

Via the BBC: Ikea is to close down an online magazine in Russia over fears it could flout the country’s law banning the promotion of gay values to minors. In a statement, the furniture giant said some articles in Ikea Family Live could be viewed in Russia as gay “propaganda”. The controversial law was approved by President Vladimir Putin in …

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RUSSIA: Ikea Cuts Story About Lesbian Couple From Its Magazine

Saying that they fear breaking the law on “homosexual propaganda,” Ikea has removed a story about a lesbian couple from the Russian version of its magazine. An IKEA spokeswoman said the move was made in accordance with laws in Russia banning “propaganda of nontraditional sexual relations.” The company replaced the article in Russia with a story about a designer living …

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