Tag Archives: General Mills

Courthouse News reports: A 12-year-old federal antitrust case against the nation’s largest egg producers came to a tentative close on Friday, after a jury delivered a verdict awarding four food corporations $17.7 in damages. Jurors in awarded Kraft, Kellogg’s, General Mills and Nestle the money after a two-day damages trial in Chicago’s Dirksen Federal Courthouse, the second half of a …

CBS News reports: Some of the biggest makers of cereals, frozen and packaged food have submitted dozens of claims to the Food and Drug Administration objecting to new rules that would exclude food with high amounts of added sugar and salt from being labeled as “healthy” on packaging. Some manufacturers have even called the regulations unconstitutional, saying they violate companies’ …

Due to his sexual orientation, Olympic diving legend Greg Louganis never landed the major endorsement deals bestowed on many world class athletes, but today he does finally get his Wheaties box. From the General Mills corporate blog: They are three remarkable athletes who won multiple gold medals while competing against the world’s best. Their accomplishments certainly put them into consideration …

NYC Pride released this year’s magazine yesterday and among the advertisers are General Mills’ Cheerios brand and Walmart, the latter of whom was integral to slapping down the license to discriminate bill in Arkansas. Walmart has been trying to years to open a New York City store, but has met stiff opposition from activists and elected officials. See the magazine.

Freedom To Marry: “Wheaties is ‘the breakfast of champions’ and General Mills, its parent company, is a supporter of the freedom to marry. So, it’s pretty cool that they created a commemorative box featuring Freedom to Marry’s President Evan Wolfson.” Uh oh, time for double boycott!

In another pro-gay move by General Mills, a Cheerios campaign that stars a gay family will launch this week in Canada. Via Marketing Mag: “The Cheerios Effect,” is the colloquial name some have given to a phenomenon that anyone who’s eaten a bowl of the cereal knows: when two Cheerios float in milk, they tend to attract one another thanks …

A laughably measly 2583 people have signed NOM’s boycott petition for Target since the retail giant submitted pro-gay marriage briefs last week in the states of Wisconsin and Indiana. NOM’s 30-month-old boycott petition for Starbucks has yielded 68,745 names – a number that has scarcely budged in the last two years. Their 25-month-old boycott petition for General Mills petered out …

General Mills is celebrating LGBT Pride Month with a Lucky Charms campaign which invites you to post photos with the #LuckyToBe hashtag. I can think of somebody who won’t find this magically delicious! Thank you, General Mills!

Via Mediaite: On Thursday, Republican National Committee Chairman Reince Priebus demanded that GOP politicians and committee staffers boycott MSNBC after the network sent out a tweet accusing the “rightwing” of being offended by a commercial featuring a biracial family. On Thursday night, Priebus joined Fox News Channel host Sean Hannity where he lauded MSNBC President Phil Griffin for quickly responding …

Republican National Committee Chairman Reince Priebus has issued a call for a boycott of MSNBC over yesterday’s tweet which suggested that “right wingers” would hate the biracial family featured in a new Cheerios commercial. The tweet was deleted almost immediately and was followed by two tweeted apologies. Via Breitbart: “Until you personally and publicly apologize for this behavior, I have …

Yesterday MSNBC posted the above tweet, immediately drawing scorn from Twitter’s wingnuts, who then issued the usual “race baiting” nonsense. I guess they forgot the deluge of racism that followed Cheerios’ last commercial, which forced General Mills to suspend YouTube commenting on the clip.  MSNBC has deleted the tweet and issued an apology.

The reaction from you-know-who will be as delicious as a Betty Crocker cake. Thanks, Betty!

Source.

During his daily show on Christian radio, today hate group leader Tony Perkins asked his listeners to join NOM’s hilariously failed boycott of General Mills.  Because Betty Crocker is a homo-loving purveyor of anti-Christian cake mix. At Betty Crocker, the only thing they’re mixing up is their priorities. Hi, I’m Tony Perkins of the Family Research Council in Washington, D.C. …

“Your children’s breakfast cereal is now gay. Just so you know. Your children’s breakfast cereal is now gay. I don’t think that’s a sentence anybody not a comedy writer ever imagined penning. What’s next? Snap, Crackle, and Poppers?” – Conservative pundit Rod Dreher.  Gotta admit, I totally LOL’d.

I missed this during last week’s hoopla. General Mills has come out in support of the gay community for Pride, and what better way to show their love than with the Lucky Charms marshmallow rainbow? The “magically delicious” cereal is serving as the face of the new #LuckyToBe campaign which encourages people with Pride to tweet and post online their …