Tag Archives: advertising

Feds Plan Crackdown On Medicare Advertising Scams

ABC News reports: The rule, proposed by the Centers for Medicare and Medicaid Services, would ban ads that market Medicare Advantage plans with confusing words, imagery or logos. The new regulation would also prohibit ads that don’t specifically mention a health insurance plan by name. Nationwide TV commercials featuring celebrities have also misled some customers by telling viewers they’ll get …

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On The Rise Of Drone “Skyvertising” Over US Cities

Axios reports: Increasingly sophisticated drone show technology — which enables massive swarms of tiny lit-up drones to fly in sync with one another displaying well-known logos, characters and so on — is pushing “skyvertising” to new heights. The company behind popular mobile game Candy Crush recently launched 500 drones from New Jersey, just across the Hudson River from downtown Manhattan, …

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General Electric Buys Out Entire NYT Print Edition

Axios reports: The New York Times on Tuesday unveiled a unique version of its weekday print paper featuring more than two dozen ads from just one advertiser — General Electric. It’s the first time in the paper’s 171-year history that any advertiser has gotten to own all of The Times’ print real estate exclusively — in addition to most of …

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Twitter’s Advertising Revenue Continues To Crater

The New York Times reports: The World Cup has historically been a boon for Twitter, bringing in record traffic and an influx of advertising dollars. But this time, when the global soccer tournament started on Nov. 20, Twitter’s U.S. ad revenue was running at 80 percent below internal expectations for that week, three people with knowledge of the figures said. …

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Twitter’s Ad Bookings Down 49% In Overseas Markets

Platformer reports: On Monday morning, a revenue analyst for Twitter in Europe shared some disheartening news. “We are seeing a significant decline in bookings,” the analyst posted in Slack, before sharing the numbers. Twitter’s ad revenue in Europe, the Middle East and Africa (EMEA) is down 15 percent year over year, he said, and weekly bookings are down 49 percent, …

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Report: Twitter Has Lost Half Of Its Top 100 Advertisers

NPR reports: Half of Twitter’s top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022. Seven additional advertisers have slowed their advertising to almost nothing, according to the …

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Dozens Of Top Advertisers Have Bailed On Twitter

The Washington Post reports: Dozens of top Twitter advertisers, including 14 of the top 50, have stopped advertising in the few weeks since Musk’s chaotic acquisition of the social media company, according to The Post’s analysis of data from Pathmatics, which offers brand analysis on digital marketing trends. Ads for blue-chip brands including Jeep and Mars candy, whose corporate parents …

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Elon Musk Pleads With Advertisers: “Give It A Minute”

Reuters reports: Twitter’s new owner Elon Musk told advertisers on Wednesday he aimed to turn the social media platform into a force for truth and stop fake accounts in an effort to assuage brands and advertising agencies that have increasingly been backing away. Days after Twitter rattled users and advertisers by cutting half its staff, over 100,000 listeners tuned in …

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Twitter To Advertisers: Growth Is At An All-Time High

The Verge reports: Twitter’s daily user growth hit “all-time highs” during the first full week of Elon Musk owning the platform, according to a company document obtained by The Verge. Since Musk’s dramatic takeover, Twitter’s monetizable daily user (mDAU) growth has accelerated to more than 20 percent, while “Twitter’s largest market, the US, is growing even more quickly,” according to …

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Musk Vows To “Name And Shame” Fleeing Advertisers

The Daily Beast reports: Elon Musk is threatening to “name and shame” advertisers who have hit pause on Twitter while his takeover of the social media platform sows chaos. The idea, apparently, is that Musk’s fans would boycott those companies until they agree to start funneling ad bucks to Twitter again. The billionaire’s vow seems unlikely to calm corporate jitters …

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More Major Companies Pause Advertising On Twitter

The Wall Street Journal reports: Food company General Mills, Oreo maker Mondelez International, Pfizer, Volkswagen, and Audi are among a growing list of brands that have temporarily paused their Twitter advertising in the wake of the takeover of the company by Elon Musk, according to people familiar with the matter. Some advertisers are concerned that Mr. Musk could scale back …

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Rights Groups Push Advertisers To Pressure Twitter

Business Insider reports: In response to Elon Musk’s takeover of Twitter, 40 justice organizations and media watchdog groups on Tuesday sent a letter to top advertisers on the social platform, urging them to push Musk to embrace content moderation or boycott Twitter entirely. “We, the undersigned organizations, call on you to notify Musk and publicly commit that you will cease …

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Juul To Pay $438 Million For Marketing To Teenagers

The New York Times reports: Juul Labs has tentatively agreed to pay $438.5 million to settle an investigation by nearly three dozen states that focused on the company’s sales and marketing practices that they claim fueled the teenage vaping crisis. The investigation found that the company appealed to young people by hiring young models, using social media to court teenagers …

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Amazon Buys Roomba Maker In Order To Map Homes

Bloomberg News reports: Amazon.com Inc. hasn’t just bought a maker of robot vacuum cleaners. It’s acquired a mapping company. To be more precise: a company that can make maps of your home. The company announced a $1.7 billion deal on Friday for iRobot Corp., the maker of the Roomba vacuum cleaner. And yes, Amazon will make money from selling those …

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Disney’s Hulu To Begin Accepting Political Ads

Axios reports: Disney on Wednesday confirmed to Axios that it would allow political issue ads — in addition to candidate ads — on Hulu’s streaming service, effective immediately, bringing Hulu’s ad policies to parity with Disney’s cable networks. The change comes amid a controversy over Hulu’s decision to reject political issue ads around guns and abortions from Democratic groups. Those …

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Burger King Apologizes For “Pride Whopper” Campaign

Ad Age reports: Last week, Burger King Austria caused a stir on social media with its “Pride Whopper” campaign that didn’t quite land as intended with the LGBTQ+ community. The agency behind it, Jung von Matt Donau, has apologized. “The intended message of the ‘Pride Whopper’ was to spread equal love and equal rights,” the Austrian outpost of Germany-based Jung …

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Cultists Rage Over Oreo/PFLAG Coming Out Video

Fast Company reports: The latest piece of work from award-winning filmmaker Alice Wu (The Half Of It, Saving Face) is a short film about coming out. We meet a young man who appears to be stumbling through his coming-out process to his parents. But there’s a twist that extends this story from the traditional coming-out story to illustrate a larger …

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FTC Complaint: Many Amazon Search Results Are Ads

The Washington Post reports: Amazon doesn’t distinguish well enough between paid ads and organic search results, something that could trick consumers, according to a new complaint filed with the Federal Trade Commission on Wednesday. More than a quarter of search results on Amazon are paid ads, according to the complaint filed by the Strategic Organizing Center, a coalition of labor …

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Macy’s Sues NYC Landlord To Block Amazon Billboard

CNBC reports: Macy’s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard that sits on top of its most iconic flagship store. The department store chain is asking the Kaufman Organization to stop a potential deal with Amazon to use the billboard atop its storied Herald Square location. “The damages to Macy’s customer …

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Homophobic Snickers Ad Pulled In Spain After Outcry

The BBC reports: Snickers in Spain has pulled a controversial TV advert that was heavily criticised for being homophobic. The 20-second commercial shows Spanish influencer Aless Gibaja transform into a bearded man with a low voice after eating a Snickers ice cream. The video went viral this week, with some calling for a boycott of Snickers. The chocolate brand has …

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