Tag Archives: advertising

Twitter Rolls Out Unmarked Ads That Can’t Be Blocked

Mashable reports: X, the Elon Musk-owned platform formerly known as Twitter, has begun serving its users with a weird new ad format and it’s one of the company’s least transparent products yet. The rollout of these ads also provides the public with a hint regarding just how much the company is struggling to attract advertisers. These new X ads don’t …

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Fox News Slashes Ad Rates For “Snoozer” GOP Debate

Semafor reports: Advertisers paid a premium for airtime during the first Republican presidential debate on Fox News, but it looks like they’ll be getting a major discount during round two on Wednesday night. Semafor reviewed the rates the network shared with one prospective ad buyer for both the first and second GOP primary debates. For the first debate, the cost …

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Major Companies Pull Rumble Ads Over Russell Brand

The Guardian reports: A number of large companies have pulled their advertisements from the video platform Rumble, where Russell Brand broadcasts his weekly show, in the week since allegations of rape and sexual assault against the comedian came to light. The News Movement reported on Friday that Burger King, Asos, the Barbican and HelloFresh, the recipe box delivery service, had …

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A Quick Message About JMG Ads And EU Privacy Rule

Today’s news about TikTok being fined by the European Union reminded me to give you a heads-up that this here website thingy will soon comply with a recent Google edict related to the EU’s General Data Protection Regulation (GDPR). All US-based sites that carry Google ads must issue a statement regarding privacy and personal data collection. A new message on …

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Google To Require Disclosure Of AI Use In Political Ads

Politico reports: Starting in November, Google will mandate all political advertisements label the use of artificial intelligence tools and synthetic content in their videos, images and audio. As campaigns and digital strategists explore using generative AI-tools heading into the 2024 election cycle, Google is the first tech company to announce an AI-related disclosure requirement for political advertisers. Already, a PAC …

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Twitter/X To Begin Accepting Political Advertising

CNN reports: X, the platform formerly known as Twitter, is hiring for its safety and elections teams ahead of the 2024 US presidential election and will again allow political ads for the first time since 2019. “We’re currently expanding our safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats,” …

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Biden Launches $25M Ad Blitz Ahead Of GOP Debate

CNN reports: President Joe Biden is preparing to blanket the airwaves with a $25 million television and digital ad campaign in battleground states this month as Republicans are set to face off in their first presidential primary debate. The first minute-long ad, titled “Fought Back,” which was first obtained by CNN, has an economic focus, marking the campaign’s latest effort …

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Company Ships “Free” Ad-Supported 55-Inch TVs

The Verge reports: The free TV company Telly has started shipping its ad-supported TVs to its first wave of customers. Telly first opened its waitlist in May and plans on shipping 500,000 free TVs to customers by the end of 2023 — and “millions more” in 2024. Unlike most TVs, beneath Telly’s 55-inch 4K display is a smaller screen separated …

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NYC Subway Runs Indiana Jones Ads Over Intercoms

Gothamist reports: Subway stations across the city are advertising a new Indiana Jones movie through audible announcements over intercoms, prompting grievances from riders. Around every 10 minutes on Tuesday, a man’s voice loudly echoed across several station platforms proclaiming that “in 10 days, a legend will face his destiny,” as it promoted the upcoming film. Yet, chatter on Twitter showed …

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Major Advertisers Return To Carlson’s Former Time Slot

Variety reports: Since Carlson’s stunning exit last month, a timeslot that has been shunned by many Madison Avenue stalwarts seems as if it is being embraced. Procter & Gamble, one of the nation’s largest and most influential advertisers, has been running ads in “Fox News Tonight,” the network’s new 8 p.m. program, for female-skewing products like Venus razor blades by …

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Biden Hits “MAGA Republicans” In First Campaign Ad

NBC News reports: President Joe Biden’s re-election campaign is doubling down on its opening message warning that Americans’ freedoms are under attack by so-called “MAGA Republicans” with its first television ad of the nascent 2024 race. The seven-figure ad campaign will bring an adaptation of the president’s campaign kickoff video to the airwaves in key states, saying the president “has …

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Politico: Twitter Failing To Disclose Paid Political Ads

Politico reports:  Twitter has failed to disclose some political ads running on its site since early March, according to a review of its activity by POLITICO. The lack of disclosure casts doubt on all of the political advertising data released by the platform and makes it hard to assess which groups are using Twitter to fundraise or sway voters ahead …

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Top Firms Cut Twitter Ad Spends By 89% Under Musk

Bloomberg News reports: In the weeks after Elon Musk acquired Twitter Inc., hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still haven’t returned, despite efforts by Twitter’s sales team to woo them back with steep discounts and new safety tools. From September to …

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Twitter’s Advertising Revenue Fell 71% In December

Reuters reports: Twitter Inc reported a drop of about 40% year-over-year in both revenue and adjusted earnings for the month of December, the Wall Street Journal reported on Friday citing people familiar with the matter. The report comes after several advertisers slashed their spending on the social-media platform after Elon Musk took charge of the company on Oct. 27, resulting …

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Twitter Becomes First Platform To Allow Weed Ads

Axios reports: Twitter on Wednesday updated its advertising policies to allow cannabis ads to run on its service in states where cannabis is legal, in accordance with federal guidelines. The policy represents the biggest step forward that any major tech company has made toward allowing cannabis advertising where it’s legal in the U.S. Twitter will only accept cannabis advertisers that …

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Tubi Pranks Viewers With Clever Super Bowl Ad [VIDEO]

Variety reports: Tubi, the free, ad-supported streaming television platform, ran a clever trompe l’oeil ad that made it look as if viewers’ TVs were changing the channel right in the middle of the climactic end of the Eagles-Chiefs game. The 15-second spot, which ran in the fourth quarter of Fox’s Super Bowl LVII telecast, starts by throwing back to the …

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Twitter Ad Revenue Plummeted 71% In December

Reuters reports: Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk’s takeover. The recent data by Standard Media Index comes (SMI) as Twitter is moving to reverse the advertiser exodus. It has introduced a slew of initiatives to win …

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DOJ Files Antitrust Suit Against Google’s Ad Business

Bloomberg Law reports: The US Justice Department and eight states sued Alphabet Inc.’s Google, calling for the break up of the search giant’s ad-technology business over alleged illegal monopolization of the digital advertising market. “Google abuses its monopoly power to disadvantage website publishers and advertisers who dare to use competing ad tech products in a search for higher quality, or …

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Mexico Bans All Tobacco Ads And Smoking In Public

ABC News reports: One of the world’s strictest anti-tobacco laws has been imposed in Mexico, setting in force a total ban on smoking in public places, including hotels, beaches and parks. The new law, which is part of the country’s General Law for Tobacco Control reform, came into force on Sunday. It will also see the total ban on the …

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Twitter To Soon Lift Its Ban On Political Advertising

Politico reports: Twitter plans to lift its restrictions on political ads, saying it would immediately allow issue-based paid content on the platform while political advertisements will return “in the coming weeks.” The announcement comes as advertisers have fled the platform in droves after Elon Musk’s takeover last October, which was followed by a spike in hate speech and the reinstatement …

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