Tag Archives: Adidas

Extremists Hijack Adidas Social Media Campaign

The Hill reports: Adidas faced widespread backlash after it inadvertently tweeted racist, anti-Semitic and other offensive phrases as part of its social media campaign. The sportswear giant ran its #DareToCreate campaign Monday that aimed to promote its new Arsenal shirt. If a user shared a tweet advertising the brand using the hashtag, an image of the Arsenal shirt was personalized …

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Adidas Celebrates Pride Month

Memo to Brian Brown: Germany-based Adidas Group is the second-largest sportswear manufacturer in the world with annual sales over $15 billion. Other brands under the Adidas Group umbrella are Reebok, Rockport, TaylorMade, and Stella McCartney. New Avenues For Youth is a DC-based group working to end youth homelessness.

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