Advertising

400 Brands To Leave FB Today In Snowballing Boycott

Reuters reports: Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site. U.S. civil rights groups have enlisted the multinationals to help pressure the social media giant into taking concrete steps to block hate speech in …

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Trump Wants To Make Advertiser Boycotts “Illegal”

The Daily Caller reports: President Donald Trump wants to personally “get involved” in making advertiser boycotts illegal, he told the Daily Caller in an exclusive interview. Trump spoke with the Caller for more than an hour on a variety of issues but opened the conversation by accusing activist groups calling for advertising boycotts, a means of protesting platforms or groups …

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Biden Campaign Launches $15M Swing State Ad Blitz

Politico reports: Former vice president Joe Biden’s presidential campaign is launching its first advertising blitz of the general election — a $15 million dollar television, digital, radio and print effort that will focus on six swing states President Trump carried in 2016. The presumptive Democratic nominee is putting up ads for five weeks in Arizona, Florida, Michigan, North Carolina, Pennsylvania …

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Lincoln Project’s New “Chyna” Ad To Air In Swing States

CNN reports: A group formed by anti-Trump Republicans is airing a new ad attacking President Donald Trump for getting “rolled” by China and its powerful President Xi Jinping. The spot from the Lincoln Project — which the group says will air in Florida, Pennsylvania, Wisconsin, Michigan, Arizona and Washington, DC — comes the same day Trump’s former national security adviser …

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Lincoln Project: Trump Is Finally Getting The Big Crowds

Another winner from the Lincoln Project. Announcer: “It took almost four years for Trump to get the crowds he wanted. After years of Donald Trump’s divisiveness and discord, America is coming together. This year we have a choice to make… America or Trump. Imagine how big the crowds will be when he’s gone. A new day begins on November 3rd.”

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Parscale Forced To Yank Ad That Violates NASA Policy

The New York Times reports: The campaign to re-elect President Trump pulled SpaceX, NASA and astronauts and their families into a campaign video that appeared to violate the space agency’s advertising regulations. The video, released on Wednesday, was the latest effort by the president to parlay his stewardship of American space policy into an upbeat campaign issue. It included shots …

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Lincoln Project Ad Eviscerates “Rich Mitch” [VIDEO]

The Morning Consult reports: The Lincoln Project, an anti-Trump super PAC led by current and ex-Republican strategists, has made a splash on cable news with its videos attacking the president. Now it’s turning its attention to Senate Majority Leader Mitch McConnell as part of a series targeting Senate Republicans the group says have enabled the commander in chief. A new …

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Advertisers Flee Adjacency To COVID-Related Stories

The New York Times reports: To stay away from bad news, advertisers often turn to a method known as blacklisting. It allows airlines to avoid running ads near plane-crash coverage, and companies with wholesome images to keep away from articles containing words like “murder” or “sex.” In a time of political polarization, frequently blacklisted terms include “Russia,” “impeach” and, among …

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First Space Force Ad: Look Up And Ask “What If?”

The Hill reports: The U.S. Space Force has unveiled its first advertisement in a push to attract recruits. The new 30-second ad, opens with a wide shot of man looking off to the sky as a narrator says, “Some people look to the stars and ask, ‘What if?’” “Our job is to have an answer,” the narrator continues as shots …

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Trump To Tout COVID Response In 7-Figure Ad Blitz

Fox News reports: President Trump’s reelection campaign is taking to the TV airwaves starting Sunday as it launches its first major ad blitz of the 2020 general election. The campaign will spend seven figures to run the spots nationwide for a week, Fox News confirmed on Thursday. The commercials are expected to tout the president’s performance steering the federal government’s …

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Attack Ad: Trump Wasn’t Distracted, He Just Didn’t Care

The Huffington Post reports: The latest scorcher of an attack ad by the Republican Lincoln Project concedes Donald Trump had other priorities before launching his lackluster battle against COVID-19. But he wasn’t distracted by impeachment, as he claims. Instead, he was too busy golfing and packing people into campaign rallies, according to the message released Thursday by the conservative group. …

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SCOTUS: No Religious Ads On DC’s Metro System

The Washington Post reports: The Supreme Court will not take up a lower court’s decision that Washington’s Metro system did not violate the First Amendment by banning religious advertising. The court on Monday passed on reviewing a decision by the U.S. Court of Appeals for the D.C. Circuit that upheld the ban on religious messages on buses and trains and …

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New York AG Targets Craigslist Over Ads For Fake Cures

The New York Post reports: New York Attorney General Letitia James is taking aim at internet fraudsters looking to profit off the coronavirus pandemic — ordering Craigslist to take down posts for phony cures and heavily marked-up items like hand sanitizer. Craigslist has carried ads in recent days for products falsely claiming that they can provide immunity or protection from …

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Jeff Sessions Ad Calls Senate Opponent “Florida Man”

Roll Call reports: The Senate campaign of Jeff Sessions is out with a new ad accusing Tommy Tuberville of being a “Florida man.” The ad released Friday features 2017 footage of Tuberville, the former head football coach at Auburn University, talking about his new Florida residence. “After 40 years of coaching football, I hung up my whistle and moved to …

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Rivals Far Outstrip Biden In Super Tuesday Ad Buys

Politico reports: Joe Biden’s campaign is launching advertising in Super Tuesday states — but the small ad buy leaves the former vice president significantly outmatched by most of his Democratic rivals as 14 states prepare to vote on March 3. The buy, details of which were shared first with POLITICO, primarily targets Southern states voting next week with ads touting …

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Trump Campaign Buys YouTube Election Day Takeover

Bloomberg News reports: In the immediate run up to the U.S. presidential election and on Election Day, the homepage of YouTube is set to advertise just one candidate: Donald Trump. The president’s re-election campaign purchased the coveted advertising space atop the country’s most-visited video website for early November, said two people with knowledge of the transaction. The deal ensures Trump …

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Bloomberg Campaign Spending Nearing Half Billion

Reuters reports: Democratic presidential candidate Michael Bloomberg’s campaign spent $409 million through January, with most of the money funding a TV advertising blitz, according to campaign disclosures filed on Thursday. The spending, reported in a disclosure filed with the Federal Election Commission, showed outlays at historic levels for the early stages of the nomination contest to take on Republican President …

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Chipotle Settles Class Action False Ad Suit For $6.5M

Courthouse News reports: Under a settlement approved by a federal judge, Chipotle will pay consumers $6.5 million to settle claims that it ran a misleading ad campaign pledging to serve only non-GMO food. Through ads using phrases such as “G-M-Over It,” the fast food chain touted itself as the first in the United States to use only ingredients derived from …

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Drag Queens To Appear In Super Bowl Ad For First Time

NBC News reports: First, it was an unexpected appearance at President Donald Trump’s impeachment hearings, and now it’s a barrier-breaking debut during one of the year’s most watched sporting events. Drag queens, for the first time, will appear in a Super Bowl advertisement. “RuPaul’s Drag Race” alumni Kim Chi and Miz Cracker will make history in a commercial for hummus …

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Anti-Trump Ad: It’s Time For President Pence, Who At Least Doesn’t Brag About Committing Sexual Assault

Mediaite reports: Conservative organization Defending Democracy Together, which is led by Bill Kristol, is now pushing for Vice President Mike Pence to take the job as commander-in-chief from President Donald Trump. The 30-second ad begins, “Mike Pence doesn’t brag about sexually assaulting women; Mike Pence doesn’t pressure foreign governments to investigate his political rivals.” The ad concludes by stating, “Trump …

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