Variety reports:
ABBA‘s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop music’s most enduring hits is pioneering a new frontier in musical theater: creating a musical with the assistance of artificial intelligence.
“Right now I’m writing a musical, assisted by AI,” Ulvaeus revealed during a talk at SXSW London on Wednesday, describing himself as “three-quarters” through the creative process. The project represents his latest experiment in pushing musical boundaries, following the massive success of ABBA’s groundbreaking avatar show “Voyage.”
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ABBA‘s Björn Ulvaeus is writing a new musical with AI.
“It’s fantastic. It is such a great tool. It is like having another songwriter in the room with a huge reference frame. You have access to things that you didn’t think of before.”https://t.co/y37lZ2pr7K
— Variety (@Variety) June 4, 2025