Nielsen Unveils New Metric To Measure Streaming

The New York Times reports:

Nielsen, the 98-year-old research firm that for decades has had an effective monopoly on measuring TV ratings in the United States, has a new metric that it says allows it to make an apples-to-apples comparison, on a percentage basis, of how many people are streaming shows and films on their TVs versus how many are watching traditional cable and broadcast channels. Nielsen calls its new metric The Gauge.

Read the full article.

People are spending more time watching TV the old-fashioned way — but streaming is gaining fast, Nielsen reports. U.S. viewers watched network and cable TV 64% of the time in May 2021, while they watched streaming services about 26% of the time. https://t.co/6vPICUB50R

— The New York Times (@nytimes) June 17, 2021