Tinder Mandates Anti-Catfishing Feature In California

June 30, 2025 Social Media, Technology

Tinder is mandating new users in California verify their profiles using facial recognition technology starting Monday, executives exclusively tell Axios. The move aims to reduce impersonation and is part of Tinder parent Match Group’s broader effort to improve trust and safety amid ongoing user frustration.

The Face Check feature prompts users to take a short video selfie during onboarding. The biometric face scan, powered by FaceTec, then confirms the person is real and present and whether their face matches their profile photos. It also checks if the face is used across multiple accounts.

If the criteria are met, the user receives a photo verified badge on their profile. The selfie video is then deleted. Tinder stores a non-reversible, encrypted face map to detect duplicate profiles in the future. Tinder chose California as the next test market due to its size, demographics and strong online safety and privacy laws.

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Exclusive: Tinder to require Face Check for new users in California https://t.co/miZE3tCCJj

— Axios (@axios) June 30, 2025