CNBC: European Tesla Sales Cratered 49% Last Month

May 27, 2025 Business, Elon Musk

European sales of Tesla vehicles plunged in April, as the U.S. electric carmaker continues to face reputational damage regionally and rising competition.

Tesla sold 7,261 cars in Europe in April, down 49% year-on-year, according to the European Automobile Manufacturers’ Association (ACEA). That drop came even as overall battery electric car sales rose 34.1% annually in April.

Tesla has faced brand damage over the past few months because of CEO Elon Musk’s political involvement with U.S. President Donald Trump, with protests erupting at Tesla dealerships across Europe in March. Tesla sales tanked nearly 40% year-on-year over the January-April period.

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CNBC – Tesla’s Europe sales plunge 49% on brand damage, rising competition @CNBC https://t.co/ZocIk74bb7

— Phil De Carolis (@PhilDeCarolis) May 27, 2025