Canadian Brands With US Names Do Damage Control

CTV News reports:

Canada’s tariff war with the U.S. has many homegrown companies hoping customers remember there’s more to them than their names. Despite branding themselves with nods to the U.S., Boston Pizza, New York Fries, Montana’s, California Sandwiches and The Great American Backrub are all Canadian and have been working to ensure the public doesn’t forget.

“Not going to lie, we’ve had to do a little bit of pivoting,” said Alyssa Berenstein, senior director of marketing at Vaughan, Ont.-headquartered New York Fries. “We’ve had to do a little bit of answering questions to consumers who may or may not understand the fact that we are wholeheartedly a Canadian brand owned by a Canadian company.”

Read the full article. The linked article credits the recent comedy sketch below as helping educate Canadians. From the sketch, “Basically, if there’s an American city in the name, it’s probably Canadian.”