DHS Launches $200 Million Anti-Migrant Ad Campaign Praising Its Glorious Leader: “We Will Hunt You Down”

Rolling Stone reports:

The Department of Homeland Security has budgeted up to $200 million to run anti-immigrant ads in the United States and overseas that repeatedly thank President Donald Trump for leading an immigration crackdown. Homeland Security Secretary Kristi Noem said Friday night that these ads were Trump’s idea, and during the administration’s transition to power, the president asked her to star in ads thanking him “for closing the border.”

Speaking at the Conservative Political Action Conference’s Ronald Reagan dinner on Friday night — at a tux and gown affair that served striploin, mashed potatoes, and raspberry cake — Noem recalled Trump telling her after she was nominated: “I want you to do [ads] for the border, and I want you to do those everywhere, not just in the United States, but I want them around the world. I want you to tell people not to come to this country if they’re going to come here illegally.”

Semafor reports:

In the initial ad shared by Noem, she praises President Donald Trump for “securing the border” before telling migrants that “we will hunt you down” for breaking laws. “Criminals are not welcome in the United States,” Noem says in the ad.

Vendor contracts for the project were awarded to People Who Think LLC, a Louisiana-based company co-founded by Jay Connaughton, one publicly available document shows, and northern Virginia-based Safe America Media LLC, according to a separate document reviewed by Semafor.

Connaughton and People Who Think worked on Trump’s ads during the 2016 campaign. He also worked with Corey Lewandowski — a former Trump campaign manager and longtime MAGA presence who is now a special government employee for DHS — on Louisiana Gov. Jeff Landry’s campaign last year.

Watch the stomach-churning mugshot-laden ad which launched last night on…Fox News. Because of course. Hey, remember that thing about DOGE cutting costs?