L.A. Times To Post “Bias Meter” On Its News Stories

The Wrap reports:

Patrick Soon-Shiong’s plans to give the Los Angeles Times newsroom a rebirth continue to take shape, this time with the implementation of a so-called “bias meter.”

The L.A. Times owner explained his decision to add the artificial intelligence-backed feature with recent editorial board addition, Scott Jennings. The pair discussed the update — which could come as soon as January 2025 — on Jennings’ “Flyover Country” podcast on Wednesday.

“Whether in news or opinion … you have a bias meter,” Soon-Shiong said. “So that someone could understand as a reader that the source of the article has some level of bias.” He elaborated, “The reader can press a button and get both sides of that exact same story, based on that story, and then give comments.”

Read the full article. Soon-Shiong, you will recall, scuttled his paper’s planned endorsement of Kamala Harris, a move that was quickly copied by Washington Post owner Jeff Bezos. This move by the Los Angeles Times echoes Elon Musk’s declaration that “the people” are now the media.