Deadline Hollywood reports:
The cease-and-desist letter sent by Donald Trump‘s campaign to the makers of The Apprentice might have cooled distributor interest in the former president’s coming-of-age tale, but now all bets are off.
The filmmakers and distributor Briarcliff Entertainment are pulling out the stops to create awareness for the film — and goad Trump to see it — when it opens Friday on 1,740 screens in 50 states both red and blue.
In a stunt-y maneuver Wednesday, they hired a plane to fly a banner over the crowd at Reading, PA, right before a Trump rally. This was done prior to the former president taking the stage and whipping his faithful into a frenzy, because of air traffic restrictions.
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EXCLUSIVE: #TheApprentice Buzzes Erie PA Donald Trump Rally, Among Other Efforts To Get 45 To Watch https://t.co/7ySPYT7OgC pic.twitter.com/FDkdyCV58q
— Deadline (@DEADLINE) October 10, 2024