DNC Uses Swift Endorsement In Billboard Campaign

Via press release from the DNC:

Twenty-two stories above the red steps in Times Square, rotating images celebrating our “Kamala era” will appear and in Las Vegas, billboards contrasting Americans’ excitement with Vice President Harris versus their exhaustion with Donald Trump will bracket Trump’s Las Vegas rally.

With just two months to go before Election Day, Democrats are finding creative ways to reach the diverse, bipartisan coalition that will send Vice President Harris and Governor Walz to the White House and ensure that every voter has the information they need to make their voices heard in this election.

As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where, and when to vote in this election.

“Kamala Era” is a reference to Taylor Swift’s wildly popular Eras Tour, which has played to sold out stadiums around the world.

After receiving Taylor Swift’s endorsement, the Democratic National Committee is paying for advertising that reads: “We’re in our Kamala era!”

The ad is slated to run on a digital display in Times Square in New York, and on billboards in Las Vegas. https://t.co/KYQ4voVnf8

— Variety (@Variety) September 13, 2024