Coors Beer Maker Is Latest To Cave To Anti-LGBTQ Push

Bloomberg News reports:

Molson Coors Beverage Co. is cutting back some of its corporate diversity efforts, joining a corporate retreat hastened by an anti-DEI social media campaign.

Molson Coors sent a memo to employees Tuesday saying it will stop linking executive compensation to employee representation, scrap supplier diversity goals, and no longer engage with the Human Rights Campaign’s corporate rankings. A spokesman for the firm shared the memo with Bloomberg News.

Conservative activist Robby Starbuck had posted a copy of the memo earlier Tuesday on his X social media account and said that he had been preparing to begin an attack on the brewer for its diversity, equity and inclusion efforts.

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Molson Coors joins Ford, Harley Davidson, Lowes, Tractor Supply, John Deere, and the maker of Jack Daniel’s in retreating from diversity and pro-LGBTQ programs.

Coors beer, once the subject of a nationwide boycott by gay bars over its founder’s anti-LGBTQ stance, has been prominent at Pride events in recent years. Last year, for example, Coors Light was the main sponsor of Denver Pride despite attacks by the cult.

In 2015, when the company was called MillerCoors, its chairman and then-US Senate candidate Pete Coors, dropped out of a speaking gig at the convention of Legatus, the ex-gay and pro-ex-gay torture Catholic group, after widespread criticism.

The company’s current brands include Coors, Coors Light, Blue Moon, Icehouse, Miller, Miller Light, Keystone, Molson, and dozens of others.