The Associated Press reports:
The Daily Wire movie “Am I Racist?” placed fourth at the box office, with an estimated $4.7 million from only 1,517 theaters. Described as a mockumentary in the style of “Borat,” the movie has conservative columnist Walsh going undercover as a “DEI trainee.” Walsh had a similar gimmick, pretending to be a gender studies professor, in the 2022 movie “What is a Woman?” Both were directed by Justin Folk.
“Am I Racist?” cost a reported $3 million to make. To release it, the Daily Wire — the Ben Shapiro co-founded company — partnered with SDG Releasing, a distribution company founded by “God’s Not Dead” writers Cary Solomon and Chuck Konzelman, who promise the “lowest fees in the business.” Among the trailers playing before “Am I Racist?” is another film targeting conservative audiences: The upcoming Dinesh D’Souza movie “Vindicating Trump.”
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.@ChrisCuomo: “[Am I Racist?] premieres today in more than 1500 theaters nationwide. This is a big deal. That is a big release for something like this. Maybe the biggest that I can remember.” pic.twitter.com/21dgrPtg5t
— Daily Wire (@realDailyWire) September 14, 2024