Campbell Soup Drops “Soup” From Company Name

The Guardian reports:

Bosses at Campbell Soup Company, whose cans feature in one of Andy Warhol’s best-known 1960s pop artworks, have announced plans to drop “soup” from its name after more than 100 years.

Its chief executive, Mark Clouse, said the decision to rename the group the Campbell’s Company was part of a shift in focus to the other snack foods and jarred sauces it sold.

The 155-year-old company started producing canned condensed soup in 1897 – believed to be the first in the US to do so – and has held the Campbell Soup Company name since 1922.

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Campbell’s to drop soup from company name after 102 years https://t.co/DrMwaajLoz

— The Guardian (@guardian) September 11, 2024

WATCH: Campbell Soup is dropping ‘soup’ from its name to become The Campbell’s Company, CEO Mark Clouse said, a pivot symbolizing the company’s shift to other packaged food such as jarred sauces like Rao’s and Goldfish snacks https://t.co/dnUyFtyzKF pic.twitter.com/wrFq3EyKdj

— Reuters Business (@ReutersBiz) September 11, 2024