REPORT: More Brands To Flee X After Musk’s Lawsuit

British business newspaper City A.M. reports:

Elon Musk’s antitrust lawsuit against brands that have boycotted X and his controversial activity on the platform during the recent spate of UK riots are set to exacerbate the long-held misgivings advertisers have with the site, leading industry figures have said.

Rather than scare brands into submission, bosses in the media industry told City A.M. that the move – which was variously described as “ego-driven”, “cult-like” and “insane” – is only likely to push already disillusioned brands further away from the ad spend-reliant site.

In a WhatsApp messages seen by City A.M. between staff at one of the world’s largest ad buying agencies, one exec wrote: “[The lawsuit] coupled with Elon’s comments on recent riots… how any brand can even contemplate going near it is insanity.”

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You’d have thought Elon Musk would understand the FAFO principle by now…https://t.co/QZ42mtEjWD

— ChrisO_wiki (@ChrisO_wiki) August 11, 2024

Elon Musk just told advertisers who have pulled out of Twitter to go fuck themselves. This is going great.

pic.twitter.com/5lUdpEhTT7

— Read No Shortcuts (@JoshuaPHilll) November 29, 2023