Jack Daniel’s Maker Caves To Anti-Diversity Campaign

Just Drinks reports:

Brown-Forman has scrapped its diversity and inclusion policies and ended its participation in an LGBTQ corporate equality index.

An email sent out by Brown-Forman’s executive leadership team was posted on X by US conservative activist Robby Starbuck, in which the group said it was making changes to its policies to “account for the ever-changing landscape”.

The web pages on Brown-Forman’s site that listed its diversity and inclusion policies have been removed. Brown-Forman also said it would be ending its participation in the LGBTQ advocacy group Human Rights Campaign’s corporate equality index.

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In recent weeks Starbuck, a failed US House candidate, has claimed similar victories over Harley-Davidson, John Deere, and the national retail chain, Tractor Supply.

Brown-Forman grossed over $5 billion in its last reported year. Among its many brands are Jack Daniel’s, Chambord, Herradura, Korbel, Woodford Reserve, and Old Forester.

Chambord in particular has been heavily advertised in LGBTQ outlets. In recent years, the company sold off the brands Southern Comfort, Canadian Mist, and Finlandia.