Google Unveils New Tactic To Battle Explicit Deepfakes

Mashable reports:

The explosion of nonconsensual deepfake imagery online in the past year, particularly of female celebrities, has presented a difficult challenge for search engines. Even if someone isn’t looking for that material, searching for certain names can yield a shocking number of links to fake explicit photos and videos of that individual.

Google is trying to tackle that problem with an update to its ranking systems, the company announced in a blog post. When someone uses terms to seek out nonconsensual deepfakes of specific individuals, the ranking system will attempt to instead provide “high-quality, non-explicit content,” such as news articles, when it’s available.

Read the full article. The issue gained international headlines earlier this year when Taylor Swift was targeted with explicit deepfakes.

Google announces new tactics to curb explicit deepfakes https://t.co/2JRYXWLk9R pic.twitter.com/sSDxlKpf9S

— Mashable (@mashable) July 31, 2024