Posted to the Family Research Council’s website:
One of America’s best-loved farming brands has “gone woke,” embracing everything from diversity standards to Pride initiatives to anti-Christian bias, according to a new report. Conservative documentary filmmaker and former music video director Robby Starbuck released an eight-minute video on Tuesday exposing John Deere for having “gone woke.”
According to Starbuck’s report, the farming and machinery company has sponsored LGBT Pride events for children as young as three years of age, insists that employees use “preferred pronouns” in all formal communications, enforces diversity, equity, and inclusion (DEI) standards, and offers training against “whiteness” and “Christian privilege.”
“It’s time to expose John Deere,” Starbuck said in his social media post. He said that John Deere “has been one of the most beloved brands by conservative farmers but recently[,] on CEO John May’s watch, they’ve gone woke.”
Read the full article. Last month Starbuck, a failed candidate for the US House, spearheaded the campaign that ultimately forced major national retailer Tractor Supply to publicly disavow its previous support for LGBTQ causes and its own internal diversity policies.
It’s time to expose John Deere.@JohnDeere has been one of the most beloved brands by conservative farmers but recently on CEO John May’s watch, they’ve gone woke.
Here’s some of what we found:
• Funding a pride event for kids as young as 3
• “Genderbread man” training
•… pic.twitter.com/nWnSUCW08K— Robby Starbuck (@robbystarbuck) July 9, 2024
Hey, hard-working, American, White, Christian farmers! John Deere hates you! That’s become very clear through @robbystarbuck‘s investigation into the company’s #woke policies.
Will they be able to turn things around like Tractor Supply? https://t.co/vFfBAs21UJ
— The American Coalition (@amer_coalition) July 11, 2024
John Deere is now a Rainbow Ally. It promotes Ibram X. Kendi’s anti-white, anti-capitalism agenda; requires employee pronouns; has a Genderbread Man programme for kids. This, while shifting production jobs to Mexico.https://t.co/z0isG4g6ta
— Maureen Mullarkey (@mmletters) July 11, 2024