The Hill reports:
TikTok is restricting state-affiliated media accounts, broadening the platform’s efforts to foster “authenticity” and limit their influence heading into elections later this year.
The social media platform announced Thursday that accounts “that attempt to reach communities outside their home country on current global events and affairs” will not pop up in the personalized feeds of users.
TikTok started labeling some state-affiliated accounts in 2022. The following year, it expanded to more than 40 countries. TikTok also said on Thursday that state-affiliated media accounts will not be able to advertise on the platform outside the country in which they are primarily based.
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Some updates on our work to counter influence attempts on TikTok. This is a key focus in this historic #elections year. We’re expanding our policies for state-affiliated media and introducing a new transparency report. Platform integrity is everything. https://t.co/GY4MgeZ1ew
— Caroline Greer (@CarolineGreer) May 23, 2024