Apple Apologizes For iPad Ad: “We Missed The Mark”

Reuters reports:

Apple has apologized after an advertisement for its latest iPad Pro model sparked criticism by showing an animation of musical instruments and other symbols of creativity being crushed, Ad Age magazine reported.

“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry,” Ad Age quoted the iPhone maker as saying.

Online commenters criticized the ad as insensitive and an unwelcome departure from the company’s historic positioning of its brand as nonconformist, human friendly and an antidote to a dystopian, colorless world.

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