Hyundai Pauses Its Ads On X Over Pro-Nazi Content

April 19, 2024 Business, Social Media

The automaker Hyundai said it had paused its advertising on Elon Musk’s social media app, X, after a sponsored post from the company appeared next to antisemitic and pro-Nazi posts. Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company.

“We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in the statement.

Joe Benarroch, head of business operations at X, confirmed the Hyundai pause in an email Thursday in response to questions. He said X was working with Hyundai’s marketers to put in place further brand safety controls.

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NEW: Hyundai Motor America spokesperson emailed me today about its ad on X appearing on a verified “Premium” account that posts pro-Hitler, antisemitic content:

“We are immediately removing from the site. We are updating our parameters to avoid other instances similar to this.” pic.twitter.com/Y2oK8AVjCl

— Nancy Levine Stearns ✍️ (@nancylevine) April 17, 2024