X’s Daily US Users Down 23% Since Musk Takeover

March 24, 2024 Business, Social Media

In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. The U.S. user base has been flat or down every month since November 2022, the first full month of Musk’s owning the app, and in total it’s down 23% since then, Sensor Tower said.

X had “the most material decline in active users compared to its peers,” Abe Yousef, a senior insights analyst at Sensor Tower, wrote in a research report. “This decline in X mobile app active users may have been driven by user frustration over flagrant content, general platform technical issues, and the growing threat of short-form video platforms,” he wrote.

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NBC: Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts https://t.co/m0fVKe9ZJZ pic.twitter.com/BQ2LMQQKUS

— Tom Grundy (@tomgrundy) March 24, 2024