CNBC reports:
TikTok has launched a $2.1 million advertising campaign with a clear message for senators in tough reelection fights this year: Block the House bill that could effectively ban the app in the United States.
“Think about the 5 million small business owners that rely on TikTok to provide for their families,” one purported TikTok user says in the ad. “To see all of that disappear would be so sad,” says another apparent user.
The company has reserved television ad space in the battleground states of Nevada, Montana, Wisconsin, Pennsylvania and Ohio, according to data from AdImpact. All five states are represented by vulnerable Senate Democrats, each of whom is running for another six-year term.
Read the full article.
Scoop: @tiktok_us is going on TV with an over $2 million new ad campaign, with ads starting to hit the airwaves today.
Key stat: The TikTok TV ads are airing in states where at least five key Democratic lawmakers are up for reelection.https://t.co/pcXnGHfiaU
— Brian Schwartz (@schwartzbCNBC) March 27, 2024