Oscar Mayer To Launch Plant-Based Hot Dogs

Axios reports:

Oscar Mayer is introducing its first plant-based products: hot dogs and sausages in bratwurst and Italian flavors, made from ingredients like bamboo fiber, mushroom and pea protein. The splashy announcement shows there’s still momentum in the plant-based meat sector, for which many obituaries have been written.

Oscar Mayer NotHotDogs and NotSausages will hit grocery stores in the second quarter of this year. The goal was to make the vegan dogs look, taste and cook as much like the real thing as possible.

“What the consumer is expecting is a product replica, a product that looks and performs like the animal-based item,” Kraft Heinz NotCo CEO Lucho Lopez-May tells Axios.

Read the full article.

Oscar Mayer’s first plant-based products, NotHotDogs and NotSausages, priced a bit higher than the meaty originals, will hit grocery stores in the second quarter of this year. https://t.co/CUb1uNctIn

— Axios (@axios) March 6, 2024