Via email from hate group leader Monica Cole:
Manscaped needs to be held accountable for their recent ad that repeatedly hints about men’s genitalia. This specific commercial, “The Boys,” with its tagline, “Give Your Boys The Love They Deserve,” is currently airing on television.
The ad features two identical tiny men with long, unruly, shaggy hair and beards; during the commercial, it becomes clear that the two tiny men represent the testicles of the ad’s main character, an average-sized man.
This insinuated symbolism is portrayed by showing the two tiny men constantly standing in front of the taller man throughout the ad.
During this commercial, all three men are shown walking around the beach, jogging, floating in a hot tub, scratching their crotches (while standing as groomsmen at a wedding), and finally, standing in the bathroom at home.
At the end of the advertisement, a female is standing at the bathroom door, giving the man an approving look, presumably because his companions are now bald and clean-shaven.
This commercial is entirely too specific and graphic for television. The details are over the top, when simply mentioning “the boys” would have sufficed.
Yet, Manscaped still chose to air these commercials despite their obviously controversial nature.
Can you imagine what goes through a child’s mind when viewing this ad? 1MM has received many complaints from moms.
Their children did, in fact, fully understand the commercial by the end of it, and these kids were shocked and disgusted. Manscaped should be ashamed!
Manscaped needs to know that parents disapprove of its advertising tactics. The company may push away customers if it continues advertising in a repulsive manner that offends parents.
TAKE ACTION: Please sign our petition urging Manscaped to cancel this inappropriate commercial immediately!
Read the full rant.