YouTube’s Ad-Free Plan Hits 100 Million Subscriptions After Warning To Users That Ad-Blockers Violate TOS

February 3, 2024 Business, News

Ars Technica reports:

Hot on the heels of Google’s “One” subscription plan obtaining 100 million users, YouTube is also hitting that big milestone, with 100 million people paying for Premium and YouTube Music. YouTube’s subscription data didn’t make it into the earnings call three days ago.

Ad-free videos have been getting the most aggressive promotion lately, with Google cracking down on ad-block users by blocking video playback and displaying interstitial pop-ups. After warning users that ad blockers violate YouTube’s terms of service, the pop-ups show a big “try YouTube Premium” button.

There’s the $13.99 per month YouTube Premium subscription, which gets you ad-free YouTube and YouTube Music, and a music-only “YouTube Music Premium” subscription, which is $10.99 per month.

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