Super Bowl Advertisers To Target Female Consumers

February 6, 2024 Advertising, Sports

Beauty and health food brands are buying up ad spots for the Super Bowl on Sunday — a testament to football’s growing popularity among women and young people. Pop stars and influencers such as Taylor Swift and Alix Earle helped drive an unprecedented ratings bump for the NFL from the sidelines this season.

Now consumer brands want to get in on the action during the Big Game.

NYX Professional Makeup said its ad will “tackle the traditionally male-dominated football industry with Cardi B and powerful women at the forefront.” e.l.f. Cosmetics reunited the cast of Suits — the most streamed show last year — for its first national Super Bowl commercial.

Read the full article. Among other advertisers this year will be the beauty brand Dove, which hasn’t aired a Super Bowl ad in nearly two decades.

Pop stars like Taylor Swift and influencers like Alix Earle have helped drive a ratings bump for the NFL. This has attracted new advertisers, with beauty and health food brands snapping up Super Bowl ad spots — eager to reach women and young people. https://t.co/bqk1BKfDO0

— Axios (@axios) February 6, 2024