FTC Moves To Ban AI Impersonation Of Individuals

February 17, 2024 Government, Technology

Federal regulators are poised to ban the impersonation of anyone, aiming to thwart scams in an AI-driven world. An imminent onslaught of deepfake video and audio is creating a sense of urgency to protect consumers.

The FTC announced Thursday that it’s proposing to modify a rule that already prevents the impersonation of government and businesses to include the impersonation of individuals.

The FTC’s proposed rule could specifically make it illegal to use AI platforms to foster impersonation, such as “voice cloning” and falsified video. The Federal Communications Commission earlier this month declared the use of AI-generated voices in scam robocalls to be illegal.

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Federal regulators are poised to ban the impersonation of anyone, aiming to thwart scams in an AI-driven world. https://t.co/mSve3YTgZp

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