Amazon Launches AI Shopping Assistant Named Rufus

CNBC reports:

Amazon on Thursday announced a new artificial intelligence assistant for shopping called Rufus. The tool is designed to help users search and shop for products. Shoppers type or speak a question into the search bar in Amazon’s mobile app and a chat window will appear at the bottom of their screen.

Users can ask conversational questions such as, “What are the differences between trail and road running shoes?” or “Compare drip and pour-over coffee makers.” Rufus uses Amazon’s product catalog, customer reviews and Q&As, as well as information from across the web to answer questions, the company said.

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Amazon’s launch video below oddly has no sound.