Reuters reports:
Social media company X on Tuesday announced three new content deals with former CNN anchor Don Lemon, former U.S. congresswoman Tulsi Gabbard and sports radio host Jim Rome, part of an effort to grow video content on the site.
The Elon Musk-owned platform, formerly Twitter, has struggled to retain advertisers amid of series of controversies ever since the billionaire bought the company in 2022, and is betting brands could return alongside the three personalities.
In a blog post on Tuesday, X said it was now a “video-first platform” and users were watching videos in 80% of their sessions.
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Don Lemon To Launch Show On X
‘I know now more than ever that we need a place for honest debate and discussion without the hall monitors’https://t.co/cfO3oMs78v
— Bertman (@manofbert) January 9, 2024
Freedom of speech is a fundamental right in America. Sadly we live in a time where debate, dialogue and dissent can be cause for cancellation and censorship by those in power. To defend free speech, we must use it. I’m announcing a new partnership today with X where under… pic.twitter.com/yGJRliGndq
— Tulsi Gabbard
(@TulsiGabbard) January 9, 2024