X Inks Show Deals For Tulsi Gabbard And Don Lemon

Reuters reports:

Social media company X on Tuesday announced three new content deals with former CNN anchor Don Lemon, former U.S. congresswoman Tulsi Gabbard and sports radio host Jim Rome, part of an effort to grow video content on the site.

The Elon Musk-owned platform, formerly Twitter, has struggled to retain advertisers amid of series of controversies ever since the billionaire bought the company in 2022, and is betting brands could return alongside the three personalities.

In a blog post on Tuesday, X said it was now a “video-first platform” and users were watching videos in 80% of their sessions.

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