Dems Launch $35M Campaign To Woo Minority Voters

Axios reports:

The Democratic Congressional Campaign Committee says it’s pouring $35 million into a campaign to engage with Black, Latino and Asian American and Pacific Islander voters ahead of this year’s elections. Democrats, including President Biden, have slowly been bleeding support among many of these voters.

Latino voters specifically played a key role in several tight swing state races in 2022, and as the fastest-growing demographic of voters, their power will be even greater this year.

House Dems say they will spend money on research and polling, paid media, organizing, voter education and protection and battling mis- and disinformation through their P.O.W.E.R. The People campaign, launched Tuesday.

Read the full article.

The Democratic Congressional Campaign Committee says it’s pouring $35 million into a campaign to engage with Black, Latino and Asian American and Pacific Islander voters ahead of this year’s elections.https://t.co/ieCl6pmQGT

— Axios (@axios) January 9, 2024