Carroll’s Expert Witness Suggests Damages Up To $12M

CNN reports:

Northwestern University professor Ashlee Humphreys, who was called as a witness by E. Jean Carroll’s lawyers as an expert on damages, testified it could cost up to $12.1 million for Carroll to repair her reputation with those who likely believed Donald Trump.

Humphreys — who was contracted to analyze the reach of Donald Trump’s statements and assess the damage to Carroll’s reputation — created a hypothetical reputation-repair campaign designed to change the minds of the nearly 25 million people that she estimates were likely to have been receptive to Trump’s comments about Carroll.

Someone in that audience would need to see corrective messaging as many as seven times to change their minds, Humphreys testified.

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Punitive damages could be much higher.

A note: Humphries also testified at the Georgia poll workers’ defamation trial against Rudy Giuliani. In that case, the jury awarded $33 million for reputational repair — part of a $148 million total award that drove Giuliani into bankruptcy.

— Rachel Scharf (@rscharf_) January 18, 2024

Humphries says that to repair Carroll’s rep, they’d need to project positive messages from Republican influencers like Joe Rogan or Candace Owens and ads on channels like Fox News. In total, she says, this would cost between $7.2 million and $12.1 million.

— Rachel Scharf (@rscharf_) January 18, 2024