Walmart Joins Exodus Of Twitter/X Advertisers

Reuters reports:

Walmart said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson said.

The platform has struggled to retain advertisers since Musk acquired the company in October 2022, and faced a fresh exodus in recent weeks over rising concern about antisemitic content.

Musk apologized for his own post during an interview at a New York Times DealBook event on Wednesday, but hurled expletives against advertisers that suspended their ads, accusing them of “blackmail.”

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Walmart says it is not advertising on social platform X https://t.co/Y7baDJOBx0 pic.twitter.com/SQOfKZEHGs

— Reuters (@Reuters) December 1, 2023