Target Shoppers Fume Over New Self-Checkout Limit

The Messenger reports:

Target’s new self-checkout policy has been met with criticism online, as customers complain that the 10-items-or-less limit is creating problems due to the store’s lack of staff.

When this new policy was introduced in late November, John Mulligan, chief operations officer at Target, said it was meant to create shorter wait times for customers.

However, for some, it seems to have had the opposite effect. A customer told Fortune that shopping “used to be simple, and now it’s frustrating” and that shoppers “should get a 5% discount” for using self-checkout.

Read the full article.

Dear @Target , if you are going to make self checkout lanes 10 items or less, you need to have more than 2 regular registers open. So many abandoned carts and items left around because people don’t have time to stand in line for 20 mins to get 12 items…SC should be 20 items.

— Marney Kirk (@realtormarney) December 7, 2023

Seriously @Target you can’t kick me out of the “10 items or less” self checkout unless you open a reasonable number of staffed registers. Tonight i was denied a 2 minute checkout of 19 small items and had to wait in 1 of 4 staffed lines (out of 14) to receive a 15 minute checkout

— Matt Senter (@MattSenter) December 14, 2023