Starbucks Again Fails To Feature Jesus On Holiday Cups

Via press release from Starbucks:

It’s OK, you can look now! The holidays arrive in U.S. Starbucks stores on Nov. 2, and we’re here to tell you all about this year’s bright and beautiful collection of holiday cups. The cup collection is clad in holiday red and Starbucks greens and a mood-boosting magenta, each one accented with sparkles for a bit of magic.

“When we were looking at trends when designing this year’s holiday, we kept seeing bright, bold, uplifting colors,’” said Kristy Cameron, creative director at Starbucks.

Bridget Shilling, who designed the 2023 holiday cup collection, shares the story behind each one. The idea for this Party Plaid design began with a warm woolen winter plaid. “I was thinking about a classic plaid scarf, but I wanted it to feel a bit more modern,” Shilling said. “So, I played with an unexpected palette and added geometric sensibility for elevated flair.”

There’s even more marketing blather. As you surely recall, the annual Starbucks cup war began in earnest in 2015 when Trump joined evangelicals and right wing sites in calling for a boycott when that year’s cup was simply red – free of snowmen, Christmas trees, or reindeer – which none of this year’s cups have either.