New To X Exodus: Sony, Paramount, Warner, Comcast

The Hollywood Reporter reports:

Major advertisers are pausing their ad campaigns on Elon Musk’s social media platform X, including Disney, which has Wish in the works on its release calendar for Nov. 22. Lionsgate also said that it would be pulling its ads from the platform, just as its Hunger Games prequel is hitting movie theaters.

Warner Bros. Discovery also said Friday evening that it would be pausing its campaigns on the platform. Paramount and Sony Pictures also followed suit in halting spending.

Comcast NBCUniversal was the latest company to pause advertising on the site, which is particularly significant as X CEO Linda Yaccarino left the company to join X.

Read the full article.

Paramount and Sony Pictures are pausing ads on X https://t.co/orBaNbw1Rt

— The Hollywood Reporter (@THR) November 18, 2023