Messaging platform X on Monday sued media watchdog group Media Matters, alleging the organization defamed the platform after it published a report that said ads for major brands had appeared next to posts touting Nazism.
X, formerly Twitter, has faced growing outrage since Media Matters published the report on Thursday, which led IBM, Comcast and several other advertisers to pull ads from the platform in response.
Since Musk purchased Twitter for $44 billion in October 2022, a stream of advertisers have fled the platform, wary of some of Musk’s controversial posts and layoffs of employees who worked to moderate content.
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As you can see below, right wing outlets and prominent extremists such as accused rapist Andrew Tate have pledged to launch new advertising campaigns on X to counter the exodus of “woke” Hollywood corporations.
AFTER Media Matters exposed the problem this guy couldn’t replicate it. But X already admitted they took actions in response to Media Matters report. Embarrassing. https://t.co/HyxnCOptkM
— Judd Legum (@JuddLegum) November 20, 2023
That will cover about 10 minutes of operating costs. But hey, it will be fun to block their ads en masse. https://t.co/UGTQbYSFaI
— JoeMyGod (@JoeMyGod) November 18, 2023
PragerU pledges to continue advertising on X https://t.co/K7YM3GKj0X
— Ashley St. Clair (@stclairashley) November 19, 2023
UPDATE: Companies and individuals pledging ad spends on 𝕏 in support of Free Speech in the wake of the misleading Media Matters hit piece:
— ALX 🇺🇸 (@alx) November 19, 2023
We’re in for $15k per month for our shop 🔥
— Hodgetwins (@hodgetwins) November 19, 2023
Media Matters is pure evil https://t.co/gIV1rHO9d7
— Elon Musk (@elonmusk) November 20, 2023
Elon Musk is now thinking about Pizzagate. pic.twitter.com/iUfaprABfN
— Ben Collins (@oneunderscore__) November 20, 2023
looks like Elon Musk is getting into the Pizzagate conspiracy theory now
just to jog your memory: a gunman entered Comet Pizza in 2016 and demanded to see the pizza place’s basement because he believed that there was a Democrat-operated child sex ring being run there pic.twitter.com/Pj10xFaBeT
— Matt Binder (@MattBinder) November 20, 2023