College Football Bowl Game To Feature Edible Mascot

Sports Illustrated reports:

College football fans might have thought that food celebrations at bowl games reached their zenith at the Duke’s Mayo Bowl, where the winning coach gets a tub of mayonnaise dumped over his head.

However, the bar has now been raised. (Or lowered, depending on your opinion.) The new Pop-Tarts Bowl won’t just have a mascot that interacts fans, players and coaches. The team will have an opportunity to eat the mascot.

Yes, the Pop-Tarts Bowl will boast the first edible mascot, and the winning team will be encouraged to take a bite of the costume. Played in Orlando, the game was known as the Cheez-It Bowl for the past three seasons. In hindsight, organizers really missed out on an edible mascot opportunity there.

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Victory has never tasted so good!

📰: https://t.co/rhhVqXrwIv pic.twitter.com/2qgeH6DcWo

— Pop-Tarts Bowl (@PopTartsBowl) November 27, 2023

Very important news: The @PopTartsBowl will have the first-ever edible mascot.

Per the bowl, when the final whistle blows, the winning team will celebrate by taking a bite of the giant pastry mascot. pic.twitter.com/obie6w1qrM

— Nicole Auerbach (@NicoleAuerbach) November 27, 2023

Pop-Tarts is the new title sponsor of the Orlando bowl game, replacing Cheez-It.

2023 Pop-Tarts Bowl set for Thursday, Dec. 28 at Camping World Stadium in Orlando, Fla., and will be a matchup of teams from the ACC and Big 12. pic.twitter.com/VTUEkwAROh

— FBSchedules.com (@FBSchedules) May 31, 2023