CHATTER AWAY: Overnight Open Thread

Variety reports:

Since the dawn of cell phones, it’s been taboo to use them at the movies. But for the first time that he can remember, Marcus Theatres president Gregory Marcus is encouraging moviegoers to keep their iPhones in hand and — gasp — even use them for Taylor Swift‘s “Eras Tour” concert film, which premieres in theaters on Friday.

“We want you to take selfies and pretend like it’s a concert,” he says. Swift, too, has encouraged her fans to treat the big screen extravaganza like it’s another stop on her record-breaking, sold-out stadium tour. “Eras attire, friendship bracelets, singing and dancing encouraged,” she wrote on Instagram while announcing the theatrical release.

Read the full article.

“We want you to take selfies and pretend like it’s a concert.”

“Have we doubled the cleaning staff? Of course.”

How Movie Theaters Are Embracing Taylor Swift’s #ErasTourMovie: Axing No-Cell Phone Rules, Rushing $1.5 Million Renovations and Merch Galorehttps://t.co/yZgd6aXo2l

— Variety (@Variety) October 12, 2023