Tim Cook: Apple Torn About Pulling Ads From Twitter

The Messenger reports:

Apple execs are engaged in an ongoing internal debate over ads for the company’s products and services on X, formerly Twitter, as a result of antisemitic content on the platform, Apple boss Tim Cook said in a new interview with CBS News.

Speaking with John Dickerson, Cook said continuing ads on the platform was “something that we ask ourselves. Generally, my view is Twitter’s an important property.” Cook said he viewed the platform as a “town square” but said he also didn’t like other aspects of Musk’s site.

Speaking specifically about the criticism levied at X by the Anti-Defamation League, a Jewish advocacy organization, that there is rising hate speech on the platform, Cook said that antisemitism is “abhorrent.” Cook said that maintaining Apple’s advertising presence on X is “something we constantly ask ourselves.”

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