The Independent reports:
Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet? I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!” Swift added, sharing a link to Vote.org.
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‘Mastermind’ Taylor Swift drives hoards of fans to voter registration site https://t.co/pOIKYpoawA
— Independent Music (@IndyMusic) September 20, 2023
Swifties can even put their organization skills to good use with a twist, like making Eras tour-themed friendship bracelets to wear to the polls. https://t.co/LyuGcyVZ9q
— Rolling Stone (@RollingStone) September 19, 2023
Christian Site: Taylor Swift Is Helping Unleash Demons https://t.co/23DjmMVcCj pic.twitter.com/BhLdGFSwPE
— JoeMyGod (@JoeMyGod) August 5, 2023