Google To Require Disclosure Of AI Use In Political Ads

September 7, 2023 Advertising, Politics

Politico reports:

Starting in November, Google will mandate all political advertisements label the use of artificial intelligence tools and synthetic content in their videos, images and audio. As campaigns and digital strategists explore using generative AI-tools heading into the 2024 election cycle, Google is the first tech company to announce an AI-related disclosure requirement for political advertisers.

Already, a PAC supporting Florida Gov. Ron DeSantis’ run for president used an AI-generated version of Donald Trump’s voice this summer on YouTube. Google’s latest rule update — which also applies to YouTube video ads — requires all verified advertisers to prominently disclose whether their ads contain “synthetic content that inauthentically depicts real or realistic-looking people or events.”

Read the full article.

Google to require disclosure of AI use in political ads https://t.co/ILEYOL6vM4

— POLITICO (@politico) September 6, 2023