Fox News Slashes Ad Rates For “Snoozer” GOP Debate

Semafor reports:

Advertisers paid a premium for airtime during the first Republican presidential debate on Fox News, but it looks like they’ll be getting a major discount during round two on Wednesday night.

Semafor reviewed the rates the network shared with one prospective ad buyer for both the first and second GOP primary debates. For the first debate, the cost of a single 30-second spot topped $495,000.

But the same 30-second spot during Wednesday night’s contest would cost just over $200,000. “Sans Trump… these debates just aren’t big-time TV, because the GOP primary race has become a snoozer,” one ad buyer told Semafor.

Read the full article. We’ll still have a livestream tonight for those who want to hate-watch all the bickering, insults, and infighting.

Fox is doing a half-off sale on debate advertising as public attention fades https://t.co/9w08aZ3FaS

— Ben Smith (@semaforben) September 27, 2023