Biden Launches Anti-MAGA Digital Response Team

Politico reports:

The Biden campaign is entering the chat. And then reentering it again and again. The president’s reelection team is formally launching its campaign war room on social media Wednesday. With the handle Biden HQ, it will serve as a rapid response operation aimed at reaching voters by pumping out content — lots of content.

Aides involved in it have adopted the mantra “more is more.” They’re starting on X, formerly known as Twitter, and Threads, but they’re looking to work a host of mediums beyond those.

Rapid response is not new to either party. But an intense focus on producing viral content online reflects the shifting battlefield of modern campaigning — from pushing out talking points and working reporters to cutting popular videos and disseminating them to allied influencers. It also means combating disinformation that can spread quickly.

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